Unlimited team on every plan. Pay only for the intelligence you use.
Explore the market and connect your first ads. No card required.
For a single brand going deep on its market.
For teams running the full market, every day.
For agencies and large teams that need scale, pooled credits, and per-client isolation.
Talk to salesLook up any brand on demand, no scraping.
Scale grades, spend, traffic, sales, sentiment.
Over the API or right inside Clay.
Map every advertiser in a category.
Rank the whole market by scale grades.
See who's scaling and who's cooling off.
Pull the audiences behind any brand's ads.
Personas, messaging angles and funnel stages.
Expand your own targeting from the market.
Every ad as clean, AI-ready text.
10x cheaper than running vision passes.
Feed it straight into your own models.
| Free$0 | Starter$149/mo | Growth$349/mo | CustomContact us | |
|---|---|---|---|---|
| Usage | ||||
| Monthly credits ? | 250 | 2,000 | 6,000 | Pooled |
| Answers per month approx ? | ~125 | ~1,000 | ~3,000 | Pooled |
| Live ads analyzed ? | 25 | 150 | 350 | 350+ |
| Workspaces ? | 1 | 1 | 1 | Multiple |
| At the credit cap ? | Upgrade | Top-up | Top-up | Pooled |
| Always unlimited | ||||
| Team members | ||||
| Connected ad accounts | ||||
| Advertisers tracked ? | ||||
| Platform & support | ||||
| Platform features ? | Limited | Standard | Unlimited | Custom |
| MCP, API & Platform | ||||
| Support | Community | Priority | Dedicated | |
| Uptime SLA | – | – | – | |
A credit is how we count the queries you run from your AI, whether over our API or through MCP. Simple lookups cost less; heavier queries that scan and reason over many ads cost more.
It depends on how deep the question is. A quick lookup is a credit or two; a brief that scans many ads costs more. Each plan lists a rough answers-per-month figure so you can size the right one.
It's how many of your own ads Upspring keeps processed and fresh at once, so your AI can reason over your creative alongside the rest of the market. It applies only if you connect your ad accounts, and it never limits the market data you can explore. Your team, connected ad accounts, and the advertisers you track are unlimited on every plan.
On Free, you're prompted to upgrade when you run out. On paid plans you can add credits whenever you need more, so a busy month never blocks your work.
Yes. You can move between Free, Starter, and Growth whenever your needs change, or talk to us about Custom.
No. The Free plan needs no card. You only add billing when you move to a paid plan.
Pooled credits shared across your org, workspaces isolated per client, higher live-ad limits, dedicated support with an SLA, and custom onboarding. It's built for agencies and larger teams.